We teamed up with the marketing teams at Discovery+ and ID to conceptualize, designed, produce and edit a series of trailers for the four-part, true crime investigative series, Onision IRL. We used the beautifully composed and filmed survivor interviews, juxtaposed against the show’s recreations and legally cleared YouTube clips, to tell this twisted tale of manipulation and online predatorial abuse. Frenetic, social media inspired, full-screen, repeating text was designed for punctuation and to break up the user generated content.

YouTube sensation

Campaign - Max: Onision IRL

Campaign - Max

Onision IRL

We teamed up with Investigation Discovery to conceptualize, write, produce and edit the tease and launch for the four-part docuseries, Fallen Idols: Nick and Aaron Carter. With significant alleged crimes, emotionally charged stories and complex family dynamics at play, the creative became an exercise in restraint to get to the heart of the story. Multiple accusations of sexual assault detailed in the series, made legal and footage sensitivities a paramount concern throughout creative development. Utilizing nostalgia as a hook, we set a strong foundation for an emotional turn that would set the stage for the revelations to come.

Nick vs Aaron