We teamed up with Investigation Discovery to conceptualize, write, produce and edit the tease and launch for the four-part docuseries, Fallen Idols: Nick and Aaron Carter. With significant alleged crimes, emotionally charged stories and complex family dynamics at play, the creative became an exercise in restraint to get to the heart of the story. Multiple accusations of sexual assault detailed in the series, made legal and footage sensitivities a paramount concern throughout creative development. Utilizing nostalgia as a hook, we set a strong foundation for an emotional turn that would set the stage for the revelations to come.
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