We conceptualized, produced and edited the launch for season 6 of Investigation Discovery’s hit show, Murder in the Heartland. Working with the creative marketing team at ID, we found the draw of the series to be the intimate testimonies of the townspeople and how terror strikes even in the most unsuspecting places.Juxtaposition is the cornerstone of the edit set to a plucky country music track. With each shot choice viewers are whisked through a twisted journey between idyllic small town and the paranoid neighborhoods where evil lurks.

Launch - Investigation Discovery: Murder In The Heartland

Launch - Investigation Discovery

Murder In The Heartland

We teamed up with the marketing teams at Discovery+ and ID to conceptualize, designed, produce and edit a series of trailers for the four-part, true crime investigative series, Onision IRL. We used the beautifully composed and filmed survivor interviews, juxtaposed against the show’s recreations and legally cleared YouTube clips, to tell this twisted tale of manipulation and online predatorial abuse. Frenetic, social media inspired, full-screen, repeating text was designed for punctuation and to break up the user generated content.

Onision IRL

Campaign - Max

YouTube sensation