Jody MacDonald

Branded Story - Tumi & National Geographic

Choose Your Own Adventure

Teaming up with the internal creative agency at National Geographic, we created a co-branded, multiple media Instagram story for Tumi, featuring award-winning adventure photographer and explorer, Jody MacDonald. We initially identified Guatemala as the ideal travel destination to provide a plethora of daring activities. Over the course of a week, we traveled from Antigua to Lake Atitlan in the South, to the ancient ruins of Tikal in the North. We hiked, swam, jumped and paraglided while filming. Equal parts photography and video, Jody was constantly captured on camera while she captured the beauty of her travel adventure across Guatemala. 

Branded Story - Tumi & National Geographic: Jody MacDonald
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