This true story was bursting with intrigue complete with clandestine operations, back door deals and a total lack of leadership from the Trump Administration. But this isn’t a story. It happened. We wanted this animated short to feel real, because it was a real moment in our history. Working with flat shade 3D, we opted for smooth transitions, controlled lighting, sweeping camera moves and a stark, contrasting color palette to easily communicate that the major events took place in the shadows. Read more about this project here: https://motionographer.com/quickie/not-my-job-how-trump-failed-us/

How Trump Failed Us

Purely a passion project, here is a story bursting with intrigue complete with clandestine operations, back door deals and a total lack of leadership from the Trump Administration. But this isn’t a story. This happened. And the fact that Maryland, along with other state and local governments, had to James Bond their way into securing PPE and coronavirus testing is nothing short of shocking. We wanted this to feel real because it is real. The transitions needed to be smooth and the tone to be dark. We leaned into the visual styles of Oliver Stone’s JFK, The X-Files and high contrast illustration with strong single source lighting. By compositing 2D and flat shaded 3D elements, we were able to reap all the benefits of real world sweeping camera movements and parallax along with quick reading forms to draw the eye much like traditional illustration would. When deciding on the visuals, we were riding a fine line between journalism and entertainment. This is a fact based thriller, but a thriller no less. The same rang true for our choice of voiceover. We therefore enlisted Joe Madison, famed radio talk-show host, DMV local and political and social activist, to deliver a simultaneously serious and intriguing narration. At present, COVID-19 has sadly claimed over 115,000 American lives. Our recovery starts with the truth. Please, get tested and stay safe.


AlterEgo
VP, Head of Production: Monesha Lever
Executive Creative Director/ Writer: Heather Roymans
Associate Creative Director: Erica Kern
Sr. Designer/ Animator: Eric Diga
Sr. Designer/ Animator: Jason Leta
Sr. Editor: Justin Kanner
Sound Design: Nate Hoeft
Sound Design & Audio Mix: Tyler Proctor
Narration provided by: Joe Madison
Music provided by: Pond 5

Animated short - AlterEgo Docs: Not My Job

MD Testing Making of

Animated short - AlterEgo Docs

Not My Job

We worked alongside the marketing team at Bleacher Report, conceptualizing, designing and animating two :15 co-branded commercials to promote the Super Bowl LV to millions of users on Twitter and Instagram. We were provided footage from the play-off games and had 14 days to highlight the winning moments that led Brady’s Bucs and the Mahome’s Chiefs to Tampa Bay. Our designers used a reverse drawing technique to capture the light and shadows in a highly dramatic fashion, along with intensive rotoscoping of the main action with further treatment in After Effects.

Super Bowl

Branded Commercial - TurboTax & Bleacher Report

Touchdown

Breakdown