Super Bowl

Branded Commercial - TurboTax & Bleacher Report


We worked alongside the marketing team at Bleacher Report, conceptualizing, designing and animating two :15 co-branded commercials to promote the Super Bowl LV to millions of users on Twitter and Instagram. We were provided footage from the play-off games and had 14 days to highlight the winning moments that led Brady’s Bucs and the Mahome’s Chiefs to Tampa Bay. Our designers used a reverse drawing technique to capture the light and shadows in a highly dramatic fashion, along with intensive rotoscoping of the main action with further treatment in After Effects.

Branded Commercial - TurboTax & Bleacher Report: Super Bowl


BleacherReport: SuperBowl LV Animation Breakdown

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