Working closely with the team at Tennis, we conceptualized, designed, directed and edited the 2022 launch campaign for Tennis Channel. We filmed at SV Studios in LA using their high-resolution, state of the art 4K panoramic 34 foot curved LED video wall as the versatile backdrop for an immersive and aspirational ‘fan fueled’ experience. Each video scene features actors interacting with a match action-style video montage, which we edited to showcase all the key players and wide ranging tournaments. The action was timed in all 74 shots down to the frame in a rigorous mathematical process calculated during pre production. As a 360 campaign our photography team led by Jason Elias captured stills assets to be used in the wide range of Key Art for OOH, digital and print.
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