We teamed up with the marketing team at AMC Premiere to conceptualize, write, produce and edit the 2020 brand campaign. The 2020 AMC lineup was featured alongside the key message of value that the subscription brings its audiences everyday. Our pitch-winning concept, “Identity Crisis,” highlighted the ever evolving and extreme characters associated with the AMC brand. The creative was focused on connecting audiences with their true identities, and we combined a tense soundscape with compelling close ups to achieve this. The campaign consisted of a :60 trailer with :30 and :15 promos and begged the question, what makes characters of Better Call Saul, Killing Eve and The Walking Dead, tick?

Identity Crisis

Campaign - AMC Premiere: Brand Anthem

Campaign - AMC Premiere

Brand Anthem

We conceptualized, wrote, produced, designed and edited the trailer for this popular thriller. Faced with limited footage, we turned challenge into opportunity and transformed fangirl infatuation into an intriguing character-driven face-off. Killing Eve a spy thriller at heart, but one cannot ignore the dark humor that actress Jodie Comer so masterfully commands in Villanelle’s character, giving viewers reason to love this otherwise murderous psychopath. We took that into consideration and we infused a little levity in the piece as a means to distinguish the content from others in the same category.

Killing Eve

Trailer - AMC+

Eve v. Villanelle