We teamed up with the marketing team at AMC Premiere to conceptualize, write, produce and edit the 2020 brand campaign. The 2020 AMC lineup was featured alongside the key message of value that the subscription brings its audiences everyday. Our pitch-winning concept, “Identity Crisis,” highlighted the ever evolving and extreme characters associated with the AMC brand. The creative was focused on connecting audiences with their true identities, and we combined a tense soundscape with compelling close ups to achieve this. The campaign consisted of a :60 trailer with :30 and :15 promos and begged the question, what makes characters of Better Call Saul, Killing Eve and The Walking Dead, tick?

Identity Crisis

Campaign - AMC Premiere: Brand Anthem

Campaign - AMC Premiere

Brand Anthem

Working with the marketing team at HBOMax we wrote, produced, designed and edited the launch trailer for SEASON 51 of the beloved children’s series. Leaning on the music track performed by super star Hailee Steinfeld and featuring this season’s encouraging mantra, “I wonder, what if, let’s try” we kept it light for kids and fun for their parents by highlighting featured celebrities like Issa Rae, Stephen Curry and Billy Porter along with all the old favorites.

Sesame Street

Trailer - HBOMax

Let’s Try