In collaboration with the marketing team at Velocity (now MotorTrend), we conceptualized, directed and edited a multi platform campaign for the return of the reality series, Iron Resurrection. The goal was to highlight all four key players at Martin Brothers Customs equally from haggling the best buy through the finished restoration. Production took place over two days on location in Austin, Texas. The campaign consisted of a long lead trailer for use on analog and streaming, and all key art assets for digital and print.
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