Elevate the production quality for a national PSA on pool safety to run in the swimming trials of the 2016 Summer Olympics.
Working with our colleagues at Finn Partners was a pleasure. From casting to final delivery, they were very collaborative and respectful of the process. We cast a young actor who we had worked with before so it was great to have a familiarity and rapport for such a difficult subject. As the concept was to run the spot backwards, every time he jumped into the pool, we had to dry his hair and change his wardrobe. Working with a phenomenal (and patient) DC and Baltimore based crew, we managed to covey this warning in an impactful way.