Create a cohesive story from a seemingly unrelated string of true crime episodes that span decades and entice viewers to tune in while remaining “Lake light.
How do you unify a season of a show with such different episodic content in a way that is cohesive and still artistically appealing? Since this show in particular was dominated by expansive aerial drone shots, we decided to pitch an in-studio practical shoot using acrylic flow paint that we would shoot from a high angle. The color palette was taken directly from a shot from the show of a frozen Lake Erie, and the water element was achieved by mixing acrylic paint of different viscosities with milk and dish soap, which created spontaneous chemical “bursts” of activity that resembled turbulence on the lake’s surface. Ultimately, the client decided to go a different direction with the graphic treatment, and it was written up in the Promax Daily Brief’s WORK section.