Find a fresh way to integrate Bayer's Claritin ClariSpray with the network’s brand against the strategy, “investigate your symptoms and find the right cure.”
So how does one best mix medicine with well, murder?
To accentuate the journey, we opted to apply the live action technique of the one continuous camera move. We also knew that the color palette should reflect the brand so went with analogous shades of blue and added a pop of yellow to both play up the integration and to soften the subject matter. We explored stop animation, collages and 3D before we arrived at this more tactile and organic paper cut out approach. Wandering through layered 2D drawn scenes this project was a three-month journey of our own from concept and script development through full animation.