Life Below Zero

Nat Geo

You Ask

Create a unique and custom promo for this veteran series with a new promo producer we had never worked with before.

We Answer

So, this new producer at a network we’ve been working with for years brings his very first promotable and he has some killer ideas. A few of them are straight edit, a few incorporate some custom live action elements. Not a problem. We have cameras and we know production. To compliment the show footage we proposed a one day shoot with a custom rig. We place a RED EPIC dragon inside a 1950s Russian medium format stills camera to film a vintage thermometer practically plummeting down to ZERO. How? We throw canned air upside, cover the thermometer and then apply heat and watch it melt. Bring it back into edit where we run the shot in reverse and you have some cool custom elements for a clip spot. This was one of those times we live for. Not only did we get to help realize our client’s goals, we earned him a Promax Daily Brief HOT SPOT on his very first project with the network.