Lagunitas "Blazing New Trails"

Nat Geo & Heineken

You Ask

Create a piece featuring Lagunitas Brewing Co. Founder and Lead Brewmaster for the release of the new IPA-inspired THC infused sparkling water, Hi-Fi Hops?

We Answer

Jump directly from a shoot in San Francisco to Petaluma and spend one day with some of the most passionate and innovative trailblazers in the game. Half the day interviewing and the other half running handheld in the beer garden and on the farm made for the right amount of content to tell this story. We left … um … inspired.

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Fun Fact

In addition to beer and cannabis, we were invited guests for a phenomenal tasting at Sunce Winery & Vineyard in Santa Rosa, CA. When in wine country…