We created a multi platform campaign for Season 2 of the series, in partnership with the marketing teams at American Heroes Channel and Discovery+. We conceptualized, directed and edited a trailer that highlighted the stories of BIlly The Kid, Calamity Jane and Bass Reeves.
Collaborating with Emmy Award-winning cinematographer, Checco Varese, production took place on location in New Mexico. The trailer was shot with the Arri Alexa, primes and one telescopic lens.The campaign consisted of a long lead trailer for analog and digital, :30 and:15 continuity promos and still photography for key art for use in social, digital and print assets.
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